Franchise Opportunities

Share our Secrets

    • 12 YEARS OF PROVEN SUCCESS
    • NO JEWELLERY EXPERIENCE REQUIRED
    • FRANCHISE OPPORTUNITY  - ONLY FINE JEWELLERY OPPORTUNITY
    • WORLD’S LARGEST RETAILER OF SIMULATED DIAMOND JEWELLERY
    • EXQUISITE JEWELLERY IS SUPPLIED EXCLUSIVELY BY SECRETS
    • STORE DESIGN, BUILD, OPERATION SUPPORT AND SUPPLY PROVIDED
    • SMALL RETAIL SPACE (20-45SQM) WITH LOWER COST BASE 
    • $350,000 + STOCK – AN AFFORDABLE ENTRY INTO JEWELLERY
    • EXCELLENT GROSS MARGIN AND RETURN ON INVESTMENT OPPORTUNITY

Diamonds are a girl’s best friend...but are now accessible to all WOMEN

Since opening its first store in Noosa in April 2000, Secrets has become the world’s largest simulated diamond jewellery retailer with 19 stores across Australia and New Zealand.

As the market has shifted globally, the combination of our elegant designs, product quality and price advantage has created a business even more compelling in the economic environment of today.

After launching our new direction and store design in 2011, the Secrets Board has now decided to create rare opportunities for franchisees to own stores in Australia and New Zealand.

Location, Location, Location

The Secrets business model operates in 20-45sqm of retail space which means we operate with one of the lowest cost bases in jewellery and fashion.
Given the deliberate direction of our growth we are seeking to maintain the special nature of Secrets by only adding 20-30 Australasian stores.

Current Opportunities:

Australia - Metro

  •     • Melbourne
  •     • Sydney
  •     • Brisbane
  •     • Perth
  •     • Hobart
  •     • Canberra
  •     • ADELAIDE

Australia – Regional

  •     • ALBURY
  •      •GEELONG
  •     • Wollongong
  •     • DARWIN
  •     • townsville
  •     • mackay

nEW zealand

  •     • auCkland
  •     • hamilton
  •     • wellington
  •     • christchurch
  •     • TUARANGA
  •     • DUNEDIN
  •     • NAPIER/HASTINGS



Franchise Success – Join the Team.

No jewellery experience is required – simply combine a passion for customer service and jewellery with business acumen.

Owning and operating a jewellery store ensures you share with customers what is often the most important moments of their lives. It’s an elegant business to be involved in and our product, retail and jewellery teams provide all the necessary training and ongoing leadership to support the design, build, opening and operation of your Secrets store.

All of our exquisite jewellery is supplied exclusively by Secrets which means your teams can focus on customer service and retailing.

Investment

A BRAND NEW SECRETS JEWELLERY STORE REQUIRES A FRANCHISEE TO INVEST AROUND $350,000 + STOCK.
IN SPECIFIC AREAS JOINT VENTURE OPPORTUNITIES ARE AVAILABLE WITH A MINIMUM INVESTMENT OF $200,000 +GST.
GIVEN OUR TRACK RECORD SPECIFIC LENDING PACKAGES HAVE BEEN DEVELOPED BY OUR BANKERS.

Next Steps

If a Secrets jewellery store is something you are passionate about we would love to talk to you.

PLEASE CALL PAULA DIRECT ON +61 (0)7 5455 8511 OR EMAIL PAULA@SECRETS-SHHH.COM AND WE WILL BE HAPPY TO SHARE SOME OF OUR SECRETS.
If you would like more information download our brochure