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Franchising

Welcome to Secrets
  • 12 years of proven retail success
  • No jewellery experience required
  • Franchise opportunity - only fine jewellery opportunity
  • World's largest retailer of simulated diamond jewellery
  • Exquisite jewellery is supplied exclusively by Secrets
  • Store design, build, operation support and supply provided
  • Small retail space (20-45sqm) with lower cost base
  • From $380,000 including stock - affordable entry into jewellery
  • Excellent gross margin and return on investment opportunity
 
Your Jewellery, Your choice... Secrets were born in Noosa Australia in 2000.  The Secrets brand leads the way as a fine and fashion jewellery retailer and wholesaler and is also the largest simulated diamond retailer in the world.  Secrets pride themselves on outstanding service and quality designs available at their boutique stores.
 
Location, Location, Location Our growth is deliberate and expansive time has been put in to our growth strategy and areas of opportunity.  Locations are available in all states of Australia with some International opportunities available as well.
 
Franchise Success As with any specialty retail business a passion for delivering outstanding customer service combined with a sound business acumen is essential.  Jewellery is an emotional product therefore you will be part of celebrating many special moments in your customer’s lives.  Jewellery experience is not required as full training in this area will be provided.  Our most successful franchisees are those who want to be part of a focused and committed team with one end goal in mind….. The customer.
 
Investment A brand new Secrets store requires a franchisee to invest from $380,000.  Obviously there are many factors that will influence the investment amount and each location will need to be addressed individually.  Given the track record specific lending packages have been developed by Westpac Bank.
 
Next Steps If being part of a leading brand is something you are passionate about we would love to talk to you.  Complete and submit our form below and we will contact you to discuss your enquiry further.
Form:
first name *
surname *
phone *
where would you like to open a store *
state *
capital Available *
how did you hear about us? *
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