The new Real
SECRETS stones are the world's most perfect diamond simulant. Years of research and development have produced a stone of such quality that it is indistinguishable from a diamond with the naked eye. The flawless perfection of SECRETS stones is enhanced by employing the same cutting and setting techniques used in the fine diamond industry.
Brand expert Simon Hammond commented on the fact that consumers have embraced the company with women no longer measuring their worth upon the geological origin of their stones. Technology has made those value definitions redundant; most women own simulated stones of some kind in their jewellery collection - it's not something they feel the need to keep a secret anymore. Davidson Branding, developers for SECRETS new creative direction have questioned the presumption that stones must fall into one of two categories, real or not real. At SECRETS we believe diamond simulants are the ‘new real’ for many women who want style and luxury without the financial outlay synonymous with most diamond jewellery.
at SECRETS we believe in self-assurance, equality and independence. we believe our jewellery enhances a woman's confidence, rather than creates it.
Sometimes people may ask are they real?
the simple answer is; "diamond simulants are the new real"